Skip to main content

Music Videos Leading Portable Downloads

U.S. consumers, teenagers in particular, show distinct preferences for short, easily consumable content, including music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads, according to a new study from Parks Associates.

Chief among the favored content are music videos, which received strong interest from 15 percent of all U.S. Internet households and 38 percent of teenagers. The strength of this content in a portable video context validates the early efforts of such players as Apple Computer Inc., which has started deploying short, targeted videos to complement its existing iTunes� music service.

Further, as a growing number of existing television providers - including major cable operators - seek to enhance their offerings, they may augment their deployment with these types of mobile video content. These findings, according to Parks Associates' analysts, may augur well in light of last week's news that Sprint Nextel Corp. will support major cable operators in their efforts to provide mobile video content to their subscribers.

"The value of the mobile video experience will emerge through enhancements to existing services," said Kurt Scherf, vice president and principal analyst at Parks Associates. "As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks. The value of mobile content from the cable providers' perspectives will be in instant access to sports highlights, news, and perhaps movie previews, services that will enhance both their multichannel and standard on-demand offerings."

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...