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NBC Universal Moves TRIO to Online

NBC Universal said that its struggling cable venture, which generated cult buzz among the pop-culture cognoscenti but not among advertisers, would be yanked from its digital channel slot and relaunched as an Internet-only service.

�Trio has always been for people who are obsessed with the arts and pop culture,� said Lauren Zalaznick, president of Bravo. �The Web is a perfect place to expand that programming philosophy to an unlimited audience.�

Beginning January 1, Trio will become a broadband channel that will be linked to, the Web site for Trio�s sister channel, Bravo. Existing Trio programming including acquired series under the �Brilliant, But Cancelled� banner will continue on the Internet, and more new programming will be added throughout the year.

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