Skip to main content

Online Newspapers Double-Digit Growth

Nielsen//NetRatings, a global leader in Internet media and market research, announced that newspaper Web sites grew 11 percent year-over-year to 39.3 million unique visitors in October 2005, comprising 26 percent of the active U.S. Internet population, or one out of every four Internet users. The 11 percent increase exceeds the growth of the active Internet universe as a whole, which rose three percent year-over-year.

This research follows on the heels of news of the recent six-month decline in average weekday print circulation among America's top 20 largest newspapers, as reported by the Audit Bureau of Circulations. According to Nielsen//NetRatings, among newspaper readers, 22 percent have shifted their readership preferences from offline to online sources. The majority of readers, 71 percent, still prefer print newspapers, while seven percent divide their time evenly between the two sources. was the top U.S. online newspaper site, with 11.4 million unique visitors in October 2005. and took the No. 2 and 3 spots with 10.4 and 8.1 million unique visitors, respectively. LATimes and rounded out the top five with 3.9 million unique visitors each.

More men than women read online newspapers; they constituted 56 percent of newspaper site readership in October, compared with women who made up 44 percent of online readers. People with an income between $100,000 and $150,000 and those with a bachelor's or postgraduate degree were also likely to visit online newspapers, comprising 21 percent and 52 percent of visitors, respectively.

Popular posts from this blog

The Cloud Imperative for Telecom Operators

The telecom sector is undertaking an update of its IT infrastructure. As demand for data continues to soar with the proliferation of 5G and new apps, network operators can't rely on their legacy hardware and network architectures. The process of "Cloudification" offers a path to reduce costs, improve efficiency and scalability, plus meet increasingly ambitious infrastructure sustainability goals. According to the latest market study by Juniper Research, cloudification spending by telecom operators will see tremendous growth in the coming years, rising from $26.6 billion in 2024 to $64.9 billion by 2028 -- that's a 144 percent increase in just four years. Telecom Cloud Apps Market Development "Telecom networks are becoming more complex; requiring increasingly automated network management systems. However, operators must insulate mission-critical traffic when reducing power, to guarantee quality of service for enterprises," said Alex Webb, research analyst at