Skip to main content

TiVo Increases TV-Ad Viewership?


Perhaps proving that legacy U.S. broadcast television networks are deeply concerned about the continued loss of advertiser revenue to online venues, the networks are attempting to reverse the tide with "market research." Google executives must be smiling at this new revelation.

Contrary to earlier evidence that the ability to skip commercials -- enabled by digital video recorders like TiVo -- would negatively impact TV networks, a report issued by the six major networks last week predicts the technology will actually increase viewership, Reuters reported.

"For most of the top television programs, the audience will be greater for these programs as DVR penetration increases," David Poltrack, head of ratings research for CBS, told Reuters. "The DVR is going to increase viewership to major network television programs." The report, issued by CBS, ABC, NBC, Fox, the WB and UPN, found homes with the devices watched an average of 5.7 hours of television daily, versus 5.1 hours for homes without digital video recorders.

The networks also found that, while 90 percent said they skipped all or most commercials, 58 percent "paid attention" to them while fast-forwarding, and 53 percent went back to view an ad of interest.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...