TiVo Increases TV-Ad Viewership?

Perhaps proving that legacy U.S. broadcast television networks are deeply concerned about the continued loss of advertiser revenue to online venues, the networks are attempting to reverse the tide with "market research." Google executives must be smiling at this new revelation.

Contrary to earlier evidence that the ability to skip commercials -- enabled by digital video recorders like TiVo -- would negatively impact TV networks, a report issued by the six major networks last week predicts the technology will actually increase viewership, Reuters reported.

"For most of the top television programs, the audience will be greater for these programs as DVR penetration increases," David Poltrack, head of ratings research for CBS, told Reuters. "The DVR is going to increase viewership to major network television programs." The report, issued by CBS, ABC, NBC, Fox, the WB and UPN, found homes with the devices watched an average of 5.7 hours of television daily, versus 5.1 hours for homes without digital video recorders.

The networks also found that, while 90 percent said they skipped all or most commercials, 58 percent "paid attention" to them while fast-forwarding, and 53 percent went back to view an ad of interest.

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Why Instant Issuance Payment Cards Evolved

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