Skip to main content

Ad Spending to Follow Broadband Growth

Internet video spot buying is set to more than double by 2007, spurred by increasing numbers of homes with broadband Internet connections and an improved selection of programming from big-name media companies, according to an eMarketer report.

eMarketer estimates the online video ad market in 2005 will generate $225 million. It expects spending will rise to $640 million in 2007 and $1.5 billion in 2009. Broadband penetration is driving the market, the report said, with 42 million U.S. homes going online via high-speed connections, a 23 percent increase from last year. In 2007, eMarketer forecasts 60.4 million households will have broadband.

While half of Web-connected U.S. homes now have broadband connections, eMarketer expects half of all households will have it by 2008.

AOL, Yahoo, Viacom and other media companies have increased the amount of video content available online this year. This expanded choice in programming, combined with high-speed connections that make viewing it possible, has resulted in increased viewership, according to ComScore Networks. It tracked streaming video penetration rising from 55 percent of Internet users in March to more than 60 percent in August.

Popular posts from this blog

AI Infrastructure $100B Investment Drives Growth

The growth trajectory of artificial intelligence (AI) enterprise applications continues to accelerate, and its impact on global IT infrastructure spending is also remarkable. The recent market study by International Data Corporation (IDC) provides compelling evidence of AI's explosive growth and implications for the Global Networked Economy . By 2028, global investment in AI infrastructure is projected to surpass the $100 billion mark, underscoring the technology's pivotal role in shaping the future of business and society. Artificial Intelligence Infrastructure Market Development This growth is not a sudden phenomenon but rather the result of sustained investment over time. The AI infrastructure market has experienced double-digit growth for nine consecutive half-years, with no signs of slowing down. In the first half of 2024 alone, organizations increased their spending on compute and storage hardware infrastructure for AI deployments by 37 percent year-over-year, reaching an...