Skip to main content

AT&T Features Oasis, All Around the World

AT&T Inc., anxious to let consumers know it doesn't intend on allowing cable operators to poach its customers without a fight, will break its own marketing spending record in a massive 2006 ad campaign involving TV, online, radio, billboard and print media.

The telecommunications giant plans to launch the first national television spot in a yearlong campaign during "Dick Clark's New Year's Rockin' Eve 2006" and other TV specials Saturday night.

The campaign, which one executive predicted will probably be the biggest from any company in any industry next year, includes a theme song, "All Around the World" by British rock band Oasis, and carries the tagline "Your World. Delivered."

"What's great about that line is it's so inclusive, whether you're an online gamer or a C-suite executive," AT&T director of brand advertising Shelley Almager said.

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...