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AT&T Features Oasis, All Around the World

AT&T Inc., anxious to let consumers know it doesn't intend on allowing cable operators to poach its customers without a fight, will break its own marketing spending record in a massive 2006 ad campaign involving TV, online, radio, billboard and print media.

The telecommunications giant plans to launch the first national television spot in a yearlong campaign during "Dick Clark's New Year's Rockin' Eve 2006" and other TV specials Saturday night.

The campaign, which one executive predicted will probably be the biggest from any company in any industry next year, includes a theme song, "All Around the World" by British rock band Oasis, and carries the tagline "Your World. Delivered."

"What's great about that line is it's so inclusive, whether you're an online gamer or a C-suite executive," AT&T director of brand advertising Shelley Almager said.

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