Skip to main content

AT&T Features Oasis, All Around the World

AT&T Inc., anxious to let consumers know it doesn't intend on allowing cable operators to poach its customers without a fight, will break its own marketing spending record in a massive 2006 ad campaign involving TV, online, radio, billboard and print media.

The telecommunications giant plans to launch the first national television spot in a yearlong campaign during "Dick Clark's New Year's Rockin' Eve 2006" and other TV specials Saturday night.

The campaign, which one executive predicted will probably be the biggest from any company in any industry next year, includes a theme song, "All Around the World" by British rock band Oasis, and carries the tagline "Your World. Delivered."

"What's great about that line is it's so inclusive, whether you're an online gamer or a C-suite executive," AT&T director of brand advertising Shelley Almager said.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...