Skip to main content

AT&T Features Oasis, All Around the World

AT&T Inc., anxious to let consumers know it doesn't intend on allowing cable operators to poach its customers without a fight, will break its own marketing spending record in a massive 2006 ad campaign involving TV, online, radio, billboard and print media.

The telecommunications giant plans to launch the first national television spot in a yearlong campaign during "Dick Clark's New Year's Rockin' Eve 2006" and other TV specials Saturday night.

The campaign, which one executive predicted will probably be the biggest from any company in any industry next year, includes a theme song, "All Around the World" by British rock band Oasis, and carries the tagline "Your World. Delivered."

"What's great about that line is it's so inclusive, whether you're an online gamer or a C-suite executive," AT&T director of brand advertising Shelley Almager said.

Popular posts from this blog

Why GenAI Investment will Double in 2024

In 2024, every business can be a technology-driven business. The quest for business technology leadership skills, and digital transformation, will gain new momentum as more organizations seek ways to drive net-new digital growth. Large enterprises will invest more than $19.4 billion worldwide in Generative Artificial Intelligence (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to more than double in 2024 and reach $151.1 billion in 2027 -- that's with a compound annual growth rate (CAGR) of 86.1 percent over the 2023-2027 forecast period. Artificial Intelligence Market Development Despite the recent IT headwinds in 2023, business leaders accelerated their exploration of GenAI solutions to help boost their digital business transformation. "In 2024, the shift to AI everywhere will enter a critic