Skip to main content

AT&T Features Oasis, All Around the World

AT&T Inc., anxious to let consumers know it doesn't intend on allowing cable operators to poach its customers without a fight, will break its own marketing spending record in a massive 2006 ad campaign involving TV, online, radio, billboard and print media.

The telecommunications giant plans to launch the first national television spot in a yearlong campaign during "Dick Clark's New Year's Rockin' Eve 2006" and other TV specials Saturday night.

The campaign, which one executive predicted will probably be the biggest from any company in any industry next year, includes a theme song, "All Around the World" by British rock band Oasis, and carries the tagline "Your World. Delivered."

"What's great about that line is it's so inclusive, whether you're an online gamer or a C-suite executive," AT&T director of brand advertising Shelley Almager said.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...