Skip to main content

Cable TV Wins EOY Viewer Ratings

AdAge reports, the good news for TV networks is that TV viewing is up about 10 percent from five years ago. Better news for cable networks is that they�ve reaped most of that increase in viewing.

According to Turner analysis of Nielsen Media Research, while 55 percent of TV viewing is to cable networks, the cable industry only nabbed 31 percent of total prime-time advertising dollars -- a sticking point for many in the cable industry.

But among the cable landscape, there are also clear winners and losers. This year was no different, as Turner�s TNT won the crown for viewers 18 to 49, averaging almost 1.2 million in prime time. The network was fueled by a pair of drama series that both ranked in the top three new original cable series for the year for viewers 18 to 49. �The Closer,� starring Kyra Sedgewick,� and �Wanted� with Gary Cole both averaged more than 1.5 million viewers in the demo.

Popular posts from this blog

The Rise of Open Hybrid GenAI Platforms

Artificial intelligence (AI) has been steadily transforming business, now a new wave is poised to make a seismic impact: Generative AI (GenAI) tool adoption. In fact, we may have already reached the inflection point. Unlike traditional AI that analyzes data, GenAI goes a step further. It applies analysis to create entirely new content, be it realistic images, marketing copy, or innovative product designs. A recent Gartner study revealed that GenAI is the most frequently deployed AI solution in organizations. This is marking the dawn of a new global era in human-machine collaboration. "GenAI is acting as a catalyst for the expansion of AI in the enterprise," said Leinar Ramos, senior director analyst at Gartner . "This creates a window of opportunity for AI leaders, but also a test on whether they will be able to capitalize on this moment and deliver value at scale." Global Generative AI Market Development Gartner's survey found that, on average, only 48 percent