Skip to main content

CES Highlighting Human Factors Issues

Dow Jones editorial reminds us of the need for human factors expertise -- The Consumer Electronics Show next week will provide a glimpse of the future in home entertainment, but the new offerings aren't likely to solve the industry's age-old problem: making them easy to set up and use.

Products designed to beam movies about the house, download video to cell phones and handheld computers, or dazzle viewers with bright, clear displays will be exhibited in abundance at the four-day trade show in Las Vegas, among the largest in the country.

The show will feature mobile devices like portable video players, satellite radios, personal navigation systems and cell phones with a host of converged features, from playing digital music and games to using global positioning satellites.

For the living room, manufacturers will unveil high-definition DVDs, larger flat-panel televisions, storage devices to hold movies and music, and connectors to let TVs and personal computers share music and video. Autos will boast of speakers built into their roofs and antennas designed to pick up satellite TV signals while on the go.

All will be more capable. But rather than revolutionary progress at becoming more consumer friendly, this year's steps will likely be evolutionary. "There should be more advances for the connected living room," says Richard Doherty, research director at the Envisioneering Group. But "there's still a bit of a credibility gap between the keynoters (claims) and the retailers," who need the devices to work simply.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the