Skip to main content

Consumer Media Hub Purchase Habits

Reflecting a still-developing market, online Americans prefer to buy media hubs � devices that move music, photos, and video via wired Ethernet or Wi-Fi from any PC to a home stereo or TV � in traditional brick-and-mortar stores. The finding comes from an independent study conducted by Ipsos Insight among 2,369 online Americans to explore consumer adoption of emerging, home-based media management products that bring together multiple electronic and entertainment devices in the home and connect them to the Internet.

The study also indicates that, despite the intent to buy at brick-and-mortar stores, consumers will use the Internet as their primary source of information about media hubs � also known as media servers or media streamers � before making a purchase.

The implications to media hub manufacturers and retailers are enormous. Companies like Microsoft, Sony, and Dell � the preferred media hub providers among Americans � will ship more units if they partner with retailers in addition to selling through their own or other third party websites. In November, Microsoft launched its specialized media hub, the XBOX 360�a gaming machine that also plays DVDs and supports CDs, DVD-ROMs, DVD-R/RW, MP3s, JPEGs, and more. According to one analyst, Microsoft hopes to ship between 1.5 million and 2.5 million units.

In fact, Ipsos Insight found that nearly six out of 10 (58 percent) study participants expressed interest in purchasing a media hub to serve as central storage areas for music, videos, games and more that they can access from TVs, computers, stereos, wired-Ethernet media players, and wireless digital media players around the home. While not a firm measure of imminent purchase, this does indicate a large reservoir of largely untapped consumer interest. Among those surveyed, 57 percent said they would shop for a media hub in a consumer electronics store. Fewer than half that � 26 percent � said they would shop through an Internet retailer.

�It may seem surprising that people accustomed to operating in cyberspace want to revert back to shopping in person, but the uncertainty and complexity of this new technology seems to make people seek out a personal level of reassurance that they can see and touch,� said Todd Board, Senior Vice President with Ipsos Insight�s Technology & Communications Practice. �This doesn�t mean the Internet isn�t an important shopping resource in this context. Rather, it just underscores that the pattern for consumer uptake of new technologies still involves the see-and-touch comfort factor.�

To that point, potential buyers are twice as likely to spend time looking for information online than they are in the retail environment. Nearly six out of 10 (57 percent) said they would use the Internet to search for information on this kind of home electronics and entertainment connectivity, while 26 percent said they would seek information from store displays.

Alongside commonly sought after features like brand, price, and capacity, consumers may be looking for information that alleviates concerns about compatibility with other devices already in the home. Nearly half (49 percent) of consumers say they are concerned they would �have to replace/upgrade devices that this would work with,� down from 57 percent at the same time last year. Four out of 10 (40 percent) say they are �concerned it might not work with some brands/products,� down from 43 percent last year.

�Marketers in this �Digital Den� space shouldn�t lament what may seem like added complexity due to consumers� two-step evaluation process, because it�s actually a great opportunity,� Board said. �This consumer self-education model, which has potential customers proactively seeking out marketers, really opens up much greater market penetration potential for viable new technologies.�

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of