Skip to main content

Human Factors Affect on PDA Demand

The latest Wireless Enterprise Strategies service report from Strategy Analytics, affirms that business PDA users represent a prime segment which mobile operators and OEMs should actively identify and target for wireless solution sales. Device set-up, email synchronization and content creation must be dramatically reengineered.

Cliff Raskind, Director of the Wireless Enterprise Strategies service commented, "When mobile operators survey their base of business customers, PDA users potentially represent a dream segment of users that is tailor-made for upselling many wireless data solutions enabled by next generation networks. While over half of the PDA users remain unconnected beyond simple text messaging, operators, device OEMs and solutions providers have failed to bridge a number of critical performance deficits relating to set-up and ease of use."

David Kerr, Vice President of the Global Wireless Practice, noted, "PDA users spend more on mobility, experience much greater frustration when disconnected. They report strong interest in a basket of value added services. So far, however, a combination of device-centric and network-resident barriers have conspired to suppress attachment rates beyond the initial corner office inbox junkies. While improved data economics coupled with expanding device portfolios from Microsoft Mobile partners, Symbian camp evangelists and aspiring Asian vendors all augur well for the future, no dominant paradigm has yet emerged to transition these PDA users into true converged device solutions customers."

Other key findings from the report include:
* At 105 Euros per month, PDA users spend 53 percent more than non-PDA users on mobile services;
* PDA users average 34 percent more minutes of use than non-PDA users;
* PDA users are better educated and more likely to buy premium products;
* PDA users require more frequent access to email, CRM and other network-based applications.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of