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Intel Transforms into Digital Lifestyle Champ

New York Times tells the story of a strategic transformation -- Intel, the world's biggest chip maker, is breaking away from its longstanding love affair with pure computing power to remake itself as a consumer-friendly brand that will seek to dominate the digital home.

Intel's strategy, based on a new generation of multimedia platforms and chips, will be unveiled next week at the Consumer Electronics Show in Las Vegas. For consumers, the technology shift will mean laptop computers with longer battery life and computers that will become digital entertainment hubs in the living room.

When Paul S. Otellini, Intel's chief executive, takes the stage at the show Thursday, he is expected to present a new Intel focused on selling a digital lifestyle rather than hardware.

Instead of bits and bytes, Mr. Otellini, the first nonengineer to run Intel, is expected to spend much of his time talking about cool new music and video features that will be made possible by the new home entertainment platform, called Viiv, and Core, a low-powered chip that will eclipse the Pentium M chip for portable computers.

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