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Intel ViiV Makes Digital Media Easy

Intel announced Wednesday more than 40 entertainment content companies that will be using its new Viiv technology to offer global audiences their choice of digital media on demand and in their living rooms.

Viiv is a technology platform for PCs that can connect televisions, stereos and other consumer electronic products together into one broadband-enabled network, making it possible for all types of digital media to be shared throughout the home legally and manageably.

"This really takes digital entertainment and the PC to the next level," said Kevin Corbett, Intel's Digital Home Group vp and general manager of its Content Services Group. "It's just the beginning, but it is a real beginning. It makes it very simple for the computer to connect to the TV, and that's been one of the missing pieces."

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