Skip to main content

Mobile and Internet Holiday Shopping

A survey released by Greenfield Online and mobile content and solutions provider Motricity shows that 83 percent of consumers plan to use the Internet and mobile devices to buy holiday gifts, indicating a shift in consumer buying habits from traditional retail and catalog shopping.

Motricity says the findings are consistent with a similar survey conducted in the United Kingdom, in which 77 percent of respondents said they will use the Internet and/or a mobile device to shop during Christmas.

Other survey findings include:

* Almost 40 percent of respondents said Internet and mobile shopping have replaced other shopping means, confirming an emerging trend that mobile devices are becoming the new storefront.
* 60 percent of respondents plan to spend up to $200 on goods and services via mobile devices or online during the Christmas season, compared with 45 percent who will purchase the same amount in retail stores
* 50 percent of respondents said they tend to go to different stores and brands when shopping online, which could result in a loss of consumer traffic for brick-and-mortar retailers during the Christmas shopping season.
* 53 percent of respondents said they would use online and mobile shopping even more if they could accumulate loyalty points and other various discounts, while 34 percent of respondents are already enrolled in personalized loyalty and rewards programs.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the