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Mobile ESPN MVNO Signs Advertisers

The Walt Disney Co's ESPN said that it has reached advertising agreements with six major corporations for its soon-to-be launched Mobile ESPN wireless phone service for sports fans.

The cable sports network has signed year-long agreements with Cisco Systems Inc, Molson Coors Brewing Co, General Motors, Hilton Hotels Corp., Nike Inc. and Visa. The sponsorships start February 5, the day Mobile ESPN becomes nationally available.

Each corporate logo will appear on the phones on animated billboards, banner ads and on scoreboard and columnist pages as well as the trivia-and-polls page SportsNation. The service now can be ordered online and will be widely available through Best Buy stores in February.

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