Skip to main content

Mobile ESPN MVNO Signs Advertisers

The Walt Disney Co's ESPN said that it has reached advertising agreements with six major corporations for its soon-to-be launched Mobile ESPN wireless phone service for sports fans.

The cable sports network has signed year-long agreements with Cisco Systems Inc, Molson Coors Brewing Co, General Motors, Hilton Hotels Corp., Nike Inc. and Visa. The sponsorships start February 5, the day Mobile ESPN becomes nationally available.

Each corporate logo will appear on the phones on animated billboards, banner ads and on scoreboard and columnist pages as well as the trivia-and-polls page SportsNation. The service now can be ordered online and will be widely available through Best Buy stores in February.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...