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Portable Music and Media Players

We�ll be seeing a lot more headphones in the next three months, according to a survey of consumer household technology purchase intentions by Ipsos Insight. Almost a quarter of respondents (22 percent) anticipate buying a portable MP3 player or lower-storage Apple iPod Shuffle or iPod Nano (to use primarily for music) in the next three months, and 14 percent are interested in buying a portable multimedia device, such as the 30GB or 60GB iPod, Sony PSP, Creative Zen, or iRiver devices.

For the fourth consecutive year, Ipsos Insight surveyed a nationally representative sample of 511 U.S. adults as they head into the holiday shopping season to determine their likelihood of buying specific electronics over the next three months.

�The portable music device category exploded this year, with interest in MP3 players up 9 percent over last year�s survey. In addition, it spun off an entirely new category�portable multimedia devices�which captured the purchase interest of 14 percent of consumers,� said Todd Board, leader of Ipsos. �This big leap reflects the sweet spot appeal of these portable devices, which balance compactness, simplicity, capacity, and features, while managing to maintain affordable price-points.�

�Many respondents apparently hadn�t received their friends� and families� wish lists yet� said Board. �When consumers were asked which technology was the hot ticket for under the tree this holiday season, nearly half (45 percent) didn�t know which consumer electronics product or service was desirable. Retailers will definitely have a chance to persuade customers in-store.� �Portable MP3 player (15 percent) and dedicated TV game consoles (13 percent) were the most cited gifts to give,� added Board.

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