Skip to main content

Portable Music and Media Players

We�ll be seeing a lot more headphones in the next three months, according to a survey of consumer household technology purchase intentions by Ipsos Insight. Almost a quarter of respondents (22 percent) anticipate buying a portable MP3 player or lower-storage Apple iPod Shuffle or iPod Nano (to use primarily for music) in the next three months, and 14 percent are interested in buying a portable multimedia device, such as the 30GB or 60GB iPod, Sony PSP, Creative Zen, or iRiver devices.

For the fourth consecutive year, Ipsos Insight surveyed a nationally representative sample of 511 U.S. adults as they head into the holiday shopping season to determine their likelihood of buying specific electronics over the next three months.

�The portable music device category exploded this year, with interest in MP3 players up 9 percent over last year�s survey. In addition, it spun off an entirely new category�portable multimedia devices�which captured the purchase interest of 14 percent of consumers,� said Todd Board, leader of Ipsos. �This big leap reflects the sweet spot appeal of these portable devices, which balance compactness, simplicity, capacity, and features, while managing to maintain affordable price-points.�

�Many respondents apparently hadn�t received their friends� and families� wish lists yet� said Board. �When consumers were asked which technology was the hot ticket for under the tree this holiday season, nearly half (45 percent) didn�t know which consumer electronics product or service was desirable. Retailers will definitely have a chance to persuade customers in-store.� �Portable MP3 player (15 percent) and dedicated TV game consoles (13 percent) were the most cited gifts to give,� added Board.

Popular posts from this blog

The Rise of Open Hybrid GenAI Platforms

Artificial intelligence (AI) has been steadily transforming business, now a new wave is poised to make a seismic impact: Generative AI (GenAI) tool adoption. In fact, we may have already reached the inflection point. Unlike traditional AI that analyzes data, GenAI goes a step further. It applies analysis to create entirely new content, be it realistic images, marketing copy, or innovative product designs. A recent Gartner study revealed that GenAI is the most frequently deployed AI solution in organizations. This is marking the dawn of a new global era in human-machine collaboration. "GenAI is acting as a catalyst for the expansion of AI in the enterprise," said Leinar Ramos, senior director analyst at Gartner . "This creates a window of opportunity for AI leaders, but also a test on whether they will be able to capitalize on this moment and deliver value at scale." Global Generative AI Market Development Gartner's survey found that, on average, only 48 percent