Skip to main content

Prime Time Cable Beats Broadcast Nets

It was d�j� vu all over again as Turner chief research officer Jack Wakshlag crunched the year-end television viewership numbers, which when taken in the aggregate tend to support a number of trends that favor cable networks over their broadcast counterparts.

According to Nielsen Media Research data analyzed by Turner�s research arm, ad-supported cable is on track to beat out the broadcast nets in prime time household share for the fourth consecutive year, taking in a projected 55.3 percent share year-to-date through December 4, compared to the seven broadcast nets� 41.5 percent share.

Cable continues to hammer away at the adults 18-34 and 18-49 demographics, ushering in what Wakshlag characterized as �the beginning of a new era.� Compared to 2004, the seven broadcast nets are down an average 8 percent in prime among the 18-34 demographic, with NBC suffering the most attrition (minus 32 percent). Broadcast is also down 4 percent overall among 18-49.

Popular posts from this blog

Why GenAI Investment will Double in 2024

In 2024, every business can be a technology-driven business. The quest for business technology leadership skills, and digital transformation, will gain new momentum as more organizations seek ways to drive net-new digital growth. Large enterprises will invest more than $19.4 billion worldwide in Generative Artificial Intelligence (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to more than double in 2024 and reach $151.1 billion in 2027 -- that's with a compound annual growth rate (CAGR) of 86.1 percent over the 2023-2027 forecast period. Artificial Intelligence Market Development Despite the recent IT headwinds in 2023, business leaders accelerated their exploration of GenAI solutions to help boost their digital business transformation. "In 2024, the shift to AI everywhere will enter a critic