Skip to main content

Sirius Exceeds Subscriber Targets

Sirius Satellite Radio said Tuesday that it already has exceeded its year-end goal of 3 million subscribers, adding about 9,600 new subs each day in the current quarter, an analyst said.

Tuesday's announcement helped shares of Sirius and its chief rival to buck a powerful downtrend Tuesday on Wall Street, where the Nasdaq and Dow Jones Industrial Average each dropped 1 percent, though Sirius shares were up 2.3 percent and XM Satellite Radio inched down slightly.

Sirius said that "it recently surpassed 3 million subscribers and expects a strong year-end." Sirius said it closed out the third quarter with 2.17 million subs.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the