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Tech Gadget Retailers Discover Women

According to a story in the Washington Post, as women demonstrate a growing appetite for consumer tech products, retailers and manufacturers are still only beginning to cater to this potentially huge reservoir of customers.

High-tech businesses and electronics retailers are changing store designs, increasing their marketing toward women, focusing on gadget accessories and boosting advertising in women's magazines -- all in a pitch to get women to walk the aisles and walk out with cell phones, MP3 players and plasma televisions.

But women remain wary of the splashiness and high-octane music of male-dominated retail outlets, said Mary Lou Quinlan, author of "Just Ask A Woman -- Cracking the Code of What Women Want and How They Buy."

"Guys walk around tech stores like they're in a porno shop looking for the fastest, newest, coolest, first-on-the-block thing, while women would rather shop in a calmer, information-based environment for products that will simplify their lives," Quinlan said.

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