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Traffic to Fastest Growing Web Brands

Nielsen//NetRatings announced the fastest growing Web sites among the top 10 Web brands for November 2005. Apple ranked number one according to year-over-year growth in November 2005, climbing 57 percent over November last year, driven by traffic to the increasingly popular iTunes.

Google and Amazon also saw significant year-over-year increases, growing 29 percent and 16 percent, respectively. Longtime leader Yahoo! attracted the largest unique audience, garnering nearly 104 million unique visitors during the month, and growing ten percent year-over-year.

�Among the top Web brands, fierce competition for share of online visitors continues to be a catalyst for the launch of new products and features,� said Gerry Davidson, senior media analyst, Nielsen//NetRatings. �These additions appear to be spearheading much of the top Web brand growth, because they keep visitors interested and engaged,� he continued.

Nielsen//NetRatings also released the fastest growing Web brands for November 2005, out of the more than 2,000 sites that met minimum reporting levels. Visitors age 12-24 are more likely than the average Web user to visit these fastest growing sites, which show approximately 50 to 90 percent more young visitors than the average Web site's audience.

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