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Video Services Key Growth Area for 2006

According to Parks Associates, video services will be a significant area of growth in 2006, and technologies that match this content with trends toward personalization and interactivity will be important precursors to the future of digital services.

"At 2006 International CES, people should definitely look for solutions that enable new and unique on-demand content services," said Harry Wang, analyst at Parks Associates. "The technologies that fulfill the service requirements for the new standards in interactivity will see a lot of success in 2006."

Over the next few years, video-on-demand (VOD) will become the service differentiator for U.S. carriers, and by 2009, the average video revenue per subscriber will be $163 per month, up from $87 per month in 2005, according to Parks Associates.

"Some major service providers will unveil IPTV services in 2006," said John Barrett, director of research for Parks Associates. "IPTV providers will further intensify competition in the TV market by introducing more flexible service models that combine choice and convenience."

At 2006 International CES, Parks Associates is hosting a special pre-show workshop, Portable Players, Bundled Services, & the Global Landscape, on January 4, 2006, as a CES primer.

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