Skip to main content

2005 Search Advertising Revenues

Information week reports that North American advertisers spent 44 percent more on search engine marketing last year, with Google Inc. and Yahoo Inc. taking a large share of the market, an industry trade group said.

Advertisers spent $5.75 billion last year, according to the Search Engine Marketing Professional Organization. Spending on search marketing is expected to continue growing, reaching $11 billion in 2010.

The survey of 553 respondents conducted in November by Radar Research LLC and Intellisurvey found that the bulk of the spending last year was on paid placement, which accounted for 83 percent or $4.7 billion. Optimization of Web sites for better search rankings accounted for 11 percent of spending, paid inclusion 4 percent, and the remainder on agency solutions, in-house development and other tactics.

Popular posts from this blog

GenAI Smartphones Forecast to Drive Growth

The semiconductor and smartphone industry stands on the brink of a transformative era, driven by the rapid integration of Generative AI (GenAI) technology into mobile devices. According to the latest global market study by International Data Corporation (IDC), GenAI smartphone shipments are forecast to grow by 363.6 percent in 2024 alone, reaching 234.2 million units. This surge represents 19 percent of the overall smartphone market. As we look toward the future, the adoption of GenAI is anticipated to redefine mobile device user interaction. GenAI Smartphone Market Development GenAI smartphones are defined by their ability to run on-device generative AI models efficiently, thanks to a system-on-a-chip (SoC) featuring a neural processing unit (NPU) with a performance capability of 30 tera operations per second (TOPS) or more, using the int-8 data type. This technological advancement promises to enhance the mobile user experience by enabling more personalized and proactive GenAI tool f