Skip to main content

2005 Search Advertising Revenues

Information week reports that North American advertisers spent 44 percent more on search engine marketing last year, with Google Inc. and Yahoo Inc. taking a large share of the market, an industry trade group said.

Advertisers spent $5.75 billion last year, according to the Search Engine Marketing Professional Organization. Spending on search marketing is expected to continue growing, reaching $11 billion in 2010.

The survey of 553 respondents conducted in November by Radar Research LLC and Intellisurvey found that the bulk of the spending last year was on paid placement, which accounted for 83 percent or $4.7 billion. Optimization of Web sites for better search rankings accounted for 11 percent of spending, paid inclusion 4 percent, and the remainder on agency solutions, in-house development and other tactics.

Popular posts from this blog

Decoding the Generative AI Global Surge

Commercial interest in Generative AI (GenAI) tools has reached a fever pitch, and the latest forecast from Gartner amplifies this emerging trend. Gartner predicts $644 billion in worldwide spending on GenAI in 2025, marking a dramatic 76.4 percent increase from the previous year. This surge underscores the impact GenAI will have across industries. It also requires a closer examination of the underlying dynamics of future potential. Generative AI Market Development This growth is fueled by the GenAI foundational model providers who invest billions into enhancing the size, performance, and reliability of their models.  Hardware also accounts for a significant portion of this spending, with ~80 percent allocated to servers, smartphones, and PCs equipped with artificial intelligence capabilities. This highlights the critical need for computational power to support the demanding workloads of GenAI. However, Gartner also injects a dose of reality into the GenAI hype cycle. There's a dec...