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Apple Shares Latest Digital Media Results

Apple's Steve Jobs shared digital media sales results during his keynote speech at the Macworld Expo in San Francisco. Apple controls only a small percentage of the personal computer market. But as consumers begin to spend on gadgets like the iPod, and the songs and videos to fill them up, digital media related purchases may become the most important growth sector in high-tech.

Jobs announced that iTunes will hit the billion-songs-purchased mark in the next few months. The iPod is also exceeding expectations. Apple announced that sales reached 14 million during this past holiday quarter � more than triple the same period in 2004.

The iTunes store is currently selling songs at a rate of 3 million per day, and it accounts for 83 percent of all digital music sales. Last October, Apple beat all of its rivals to the online video marketplace, and has since sold more than eight million videos, including TV programs from content providers such as NBC, ABC and of course, Jobs' other company, Pixar.

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