Bazaarvoice Hires Dell.com Marketing Leader

Bazaarvoice, a new company aimed at online brands who want to drive greater business impact from word of mouth, today announced that Sam Decker will join the company as vice president of marketing & products. Sam previously led the growth of Dell.com, helping it become the world�s largest consumer eCommerce site in 2003.

Decker is a word of mouth marketing expert who brings over 14 years of experience to Bazaarvoice, including authoring one of the first books on customer evangelism for the technology industry titled �How to Market with Computer User Groups� and on guerilla marketing titled �301 Do-it-Yourself Marketing Ideas.� A frequent speaker at online retailing events and author of a popular marketing blog, Decker combines market vision with a practical understanding of how to achieve customer-centricity in today�s business environment.

Before joining Bazaarvoice, Decker spent 7 years of marketing & eBusiness leadership at Dell, Inc. From 1999-2003, he led Dell�s consumer website and developed many best practices in analytics, merchandising, and product management. Sam pioneered Dell�s successful customer segmentation and customer-centricity strategy, and later directed marketing for a $1 billion plus installed-based marketing division.

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