BT Movio Tests Demand for Mobile TV

Results from the pilot of BT Movio, formerly known as BT Livetime, have shown apparent consumer demand for a broadcast digital television and radio service for mobile phones, due to become commercially available in the UK later this year.

The pilot revealed that two thirds of customers would be prepared to pay up to �8 a month for the new service, rather less than operators might have hoped. BT is preparing to provide a wholesale service available to other operators, followed by the launch of a consumer service.

BT Movio is broadcast using the Digital Audio Broadcasting or DAB network, originally designed for digital radio. As a broadcast service it can scale to an arbitrary number of users, unlike streaming services currently delivered over 3G networks.

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