The Cable & Telecommunications Association for Marketing (CTAM) reports that digital cable customers are more likely to be early adopters of cutting edge consumer electronics when compared to satellite subscribers. The CTAM Pulse examines consumer interest in home entertainment and telecommunications products and services.
Cable customers, more so than satellite customers, crave new technology. Digital cable customers were twice as likely as satellite customers to plan to buy an HDTV (16 percent vs. 8 percent), and more than twice as likely to plan to purchase a portable audio player that includes video capability (11 percent vs. 5 percent). Additionally, digital cable subscribers are more likely than satellite homes to report plans to purchase CD players (16 percent), video game systems (22 percent), home networks (9 percent) and Voice over Internet Protocol (10 percent) within the next twelve months.
The Pulse reports substantial increases in familiarity with cable "On Demand." Sixty-nine percent of households, overall, surveyed in November 2005 were familiar with On Demand, up from 54 percent in January 2004; while 89 percent of digital cable households are now familiar, compared with 74 percent. In addition, customers who have used On Demand have increased significantly since January 2004. Approximately 50 percent of digital cable subscribers, who were aware of On Demand and had it available to them, have ordered programming, up from approximately 35 percent in January 2004.
In addition to On Demand, digital cable and satellite subscribers show strong interest in subscribing to cable�s other services and cable�s quadruple play.
Seventy percent of digital cable subscribers and 48 percent of satellite subscribers reported interest in high-speed service from cable. Roughly six in ten (59 percent) digital cable customers and 44 percent of satellite subscribers reported interest in local phone service. In addition, nearly one half of all respondents (46 percent) reported being interested in cable�s quadruple play -� a bundle package from their local cable provider that would include voice, video, high-speed data and wireless telephone service.
Cable customers, more so than satellite customers, crave new technology. Digital cable customers were twice as likely as satellite customers to plan to buy an HDTV (16 percent vs. 8 percent), and more than twice as likely to plan to purchase a portable audio player that includes video capability (11 percent vs. 5 percent). Additionally, digital cable subscribers are more likely than satellite homes to report plans to purchase CD players (16 percent), video game systems (22 percent), home networks (9 percent) and Voice over Internet Protocol (10 percent) within the next twelve months.
The Pulse reports substantial increases in familiarity with cable "On Demand." Sixty-nine percent of households, overall, surveyed in November 2005 were familiar with On Demand, up from 54 percent in January 2004; while 89 percent of digital cable households are now familiar, compared with 74 percent. In addition, customers who have used On Demand have increased significantly since January 2004. Approximately 50 percent of digital cable subscribers, who were aware of On Demand and had it available to them, have ordered programming, up from approximately 35 percent in January 2004.
In addition to On Demand, digital cable and satellite subscribers show strong interest in subscribing to cable�s other services and cable�s quadruple play.
Seventy percent of digital cable subscribers and 48 percent of satellite subscribers reported interest in high-speed service from cable. Roughly six in ten (59 percent) digital cable customers and 44 percent of satellite subscribers reported interest in local phone service. In addition, nearly one half of all respondents (46 percent) reported being interested in cable�s quadruple play -� a bundle package from their local cable provider that would include voice, video, high-speed data and wireless telephone service.