Skip to main content

Europeans Could Cut Their Landlines

According to the latest research from the Strategy Analytics, one in five cellular users in Western Europe would consider disconnecting their landline because of mobile phone ownership. This report, "W. European Cellular User Dynamics," also finds that two-thirds would use their mobile more at home if calls were charged at landline rates.

Strategy Analytics' survey of 1,000 cellular users in W. Europe found that telecoms supply attitudes have changed very little in recent years, despite a rapidly changing market climate. Future voice usage profiles will be much more sensitive to price levels than any combination of new technologies or converged services.

"19 percent of homes in W. Europe are already cellular-only -- cellular operators should be encouraged to see that a further 18 percent of cellular users with fixed telephones are also considering disconnecting that fixed line," comments Phil Kendall, Director Global Wireless Practice. "Younger users will be key targets for cellular operators, with older users in family units showing strong interest in triple plays and quad plays"

David Kerr, Vice President Global Wireless Practice, adds "Fixed-mobile convergence prospects also look good. We found massive interest in the ability to call from home on your cellphone at landline rates, something both cellular operators and fixed-mobile operators can offer. There is even growing interest in VoIP on cellphones. Convergence players will need to tap into existing VoIP communities, such as Skype, with these users particularly open to lower home cellphone rates, and the ability to access VoIP services via their cellphone."

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...