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Google Launches Video Marketplace

According to Nielsen//NetRatings, in November 2005, Google Video saw a 58 percent increase in traffic compared to the previous month, from 1.6 million to 2.6 million unique visitors. Google Video represented approximately 3 percent of Google's traffic in November.

As an interesting sidepoint, YouTube, another video sharing site, led this past week's fastest growing Web sites with a 169 percent week-over-week increase in traffic. YouTube's monthly unique audience increased by 93 percent to 1.1 million unique visitors in November 2005 compared to 571,000 unique visits in October 2005.

Live from the 2006 Consumer Electronics Show (CES), Google Inc. announced the planned opening of the Google Video Store, the first open video marketplace enabling consumers to buy and rent a wide range of video content from a major television network, a professional sports league, cable programmers, independent producers and film makers.

This fast growing collection of videos will include prime-time and classic hits from CBS, a full slate of NBA games from this season and outstanding performances from the past, music videos from SONY BMG, Charlie Rose interviews as well as news and historical content from ITN and new titles being added everyday.

"Google video will let you watch lots of high quality video on the web for the first time. You can search and browse, and we make it fast and easy for you to watch," said Larry Page, Google's co-founder and president, Products. "For video producers and anyone with a video camera, Google Video will give you a platform to publish to the entire Google audience in a fast, free and seamless way."

Available soon, people who visit the Google Video homepage at http://video.google.com will be able to browse listings of video by category from the store or search Google's entire collection of videos by simply entering keywords into the search box.

"This is yet another exciting platform in which CBS can leverage its market-leading content to a whole new audience," said Leslie Moonves, President and CEO, CBS Corporation. "Making our programming accessible to the Google Video Store guarantees our shows significant new exposure to millions of users who are likely to access this Web service and who may not be traditional TV viewers. As the industry's most prolific generator of popular TV content, it's only natural that CBS would partner with Google on this service, which is destined to become one of the web's most popular destinations."

CBS's current primetime hits will include CSI: Crime Scene Investigation, NCIS, Survivor and The Amazing Race. Library classics will include I Love Lucy, The Brady Bunch, The Twilight Zone, MacGyver, Have Gun Will Travel, Mannix, My Three Sons, Star Trek: Deep Space Nine and Star Trek: Voyager. All CBS programs will be presented commercial free.

Google Video will also feature NBA games from this season and some of the greatest individual performances in NBA history. Marking the first time NBA fans can purchase full NBA contests on the Web, each NBA game for the rest of this season, including the NBA Playoffs and The Finals, will be available to fans in its entirety 24 hours after the contest's conclusion. In addition, the highest scoring games of several of the NBA's best players will be available including Kobe Bryant's 62 point performance in three quarters vs. Dallas last month.

"Google's innovative presentation of information and content is revolutionizing the way people access media," said NBA Commissioner David Stern. "In the increasingly competitive and rapidly changing world of entertainment, Google Video provides us with a new way to deliver the NBA experience to our fans when and how they want it."

There will be thousands of titles for sale in the Google Video Store with more titles added everyday. The list of content producers will also include a broad range of entertainment and educational partners including among others, Blue Highways TV, CareTALK, Fashion TV, Here! TV, HDNet, Hilarious Picks, Image Entertainment, iWatchNow.com, Kantola Productions, MediaZone, Plum TV, Porchlight Entertainment, SOFA Entertainment, Teen Kids, Trinity Broadcasting Network, WGBH, Wheels TV, and Wilderness Film India Ltd.

Launched early last year, Google Video is the first open video marketplace where any video producer, large or small, can upload their content and distribute it for free or at a price. Video prices are set by the content provider with no minimum or maximum dollar-limit. Owners also have the choice to offer their content with or without copy protection - enabling them greater control over its distribution.

Additionally, content from Google Video can be viewed with a new player that can be downloaded for free from any playback page. It offers all the traditional playback options (play, pause, stop...) as well as a "thumbnail" navigation feature that enables users to browse through an entire video, or frames at a time, with a simple click of their mouse.

iPod and Sony Playstation Portable users will also be able to download and watch any non-copy-protected content from Google Video, and even get it specially optimized for playback on their devices. Google Video Store will be available throughout the world, however purchasing premium content in the Google Video Store will only be available in the U.S.

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