Skip to main content

Idea Shops Will Drive New Ad Media

According to a Melanie Wells commentary in Forbes, she predicts that advertising will be driven by unconventional wisdom.

"Madison Avenue players and some big marketers still believe that traditional ad agencies can help them understand new technology and navigate the new media world. But some marketing executives now gripe that their mainstream agencies aren't pitching break-through ideas or introducing them to interesting new concepts or companies. It seems clear that marketers can't rely only on these ad and media shops if they are going to experiment with newer ways of marketing their products, such as car wraps and buzz-marketing campaigns. The future will belong to idea shops, not ad agencies."

Popular posts from this blog

The Rise of Instant Payment Platforms

The rapid evolution of digital payment technologies is reshaping global financial apps, with instant payment platforms emerging as a transformative force. These innovative payment systems are streamlining transactions and also driving financial inclusion or economic growth across diverse markets. The recent worldwide market study by ABI Research provides compelling evidence of the explosive growth in instant payment transactions. Instant Payments Market Development According to ABI findings, the top eight global instant payment platforms are projected to see their transaction volumes skyrocket from 213 billion in 2023 to 681.1 billion by 2028. This remarkable growth trajectory underscores the increasing adoption and importance of instant payment solutions in our increasingly online world. One key driver is the global rise in Peer-to-Peer (P2P) payments. "Account-to-account wallets, which have seen widespread use in P2P transfers, are experiencing increased usage given their use in