Skip to main content

Mobile TV in Germany Lacks Demand

Strategy Analytics released the report �Mobile TV Germany: Failing Grades on Content and Network Performances,� which concludes that current generation Mobile TV services in Germany are failing to impress users due to poor network performance, lack of compelling content and inadequate devices.

While T-Mobile�s Handy TV out-scored Vodafone Live! Mobile TV, users were unimpressed with the experience delivered by both services. Handy TV was rated 5 points higher than Vodafone Live! Overall, and was marginally preferred in all categories including audiovisual quality and usability.

User perceptions of both services were adversely affected by sub-optimal network speeds and service reliability. �Users were virtually unanimously opposed to paying for current generation mobile TV offerings due to frustrations with perceived network quality and performance,� according to Paul Brown, Analyst, Advanced Wireless Laboratory. �Out of more than 50 test users, more than half experienced network-related problems over three consecutive nights of testing.�

Kevin Nolan, Director, Advanced Wireless Laboratory, added, �While device and network performance improvements are necessary, identifying the types of premium content that users are willing to pay for, and consume, via their mobile device is perhaps the toughest challenge that operators and service providers face in their efforts to monetize mobile TV services over the longer term.�

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...