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Mobile TV in Germany Lacks Demand

Strategy Analytics released the report �Mobile TV Germany: Failing Grades on Content and Network Performances,� which concludes that current generation Mobile TV services in Germany are failing to impress users due to poor network performance, lack of compelling content and inadequate devices.

While T-Mobile�s Handy TV out-scored Vodafone Live! Mobile TV, users were unimpressed with the experience delivered by both services. Handy TV was rated 5 points higher than Vodafone Live! Overall, and was marginally preferred in all categories including audiovisual quality and usability.

User perceptions of both services were adversely affected by sub-optimal network speeds and service reliability. �Users were virtually unanimously opposed to paying for current generation mobile TV offerings due to frustrations with perceived network quality and performance,� according to Paul Brown, Analyst, Advanced Wireless Laboratory. �Out of more than 50 test users, more than half experienced network-related problems over three consecutive nights of testing.�

Kevin Nolan, Director, Advanced Wireless Laboratory, added, �While device and network performance improvements are necessary, identifying the types of premium content that users are willing to pay for, and consume, via their mobile device is perhaps the toughest challenge that operators and service providers face in their efforts to monetize mobile TV services over the longer term.�

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