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SBC Yahoo! DSL, New Name, Lower Price

AT&T Inc. announced a new name for its high-speed Digital Subscriber Line service and cut the monthly price to boost its Internet customer base.

San Antonio-based AT&T, already the nation's largest provider of DSL with 6.5 million subscribers, is offering new residential customers the ability to order the new AT&T Yahoo! High-Speed Internet for $14.99 a month. It was formerly called SBC Yahoo! DSL. SBC Communications Inc. and Sunnyvale, Calif.-based Yahoo! first launched SBC Yahoo! DSL in September 2002.

This is one of the lowest prices the company has ever offered for new customers. AT&T first introduced the service at $14.95 on June 1, 2005, when it was still SBC.

It is reintroducing the new promotional price in order to transition customers to the new AT&T brand, AT&T spokeswoman April Borlinghaus says. SBC and AT&T merged on November 18, 2005, creating the nation's largest telecommunications firm.

The offer is only available to customers in AT&T's 13-state area who order through the company's Web site (www.TheNewATT.com). The price is good for six months.

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