Skip to main content

Starbucks to Promote New Lionsgate Film

Starbucks Entertainment and Lionsgate announced a marketing and distribution partnership for "Akeelah and the Bee" that marks Starbucks' entry into the film business and breaks new ground by a giving a brand promotional partner a piece of a film's profits.

In exchange for marketing and promoting "Akeelah" in its more than 5,500 retail outlets in the U.S. and Canada, Starbucks receives an undisclosed percentage of the movie's profits in a deal that appears to be unprecedented in the business of film promotions.

"Starbucks is a true equity participating partner in the film with us," Lionsgate president Steve Beeks said. "They are getting a percentage of the profits alongside the other primary partners."

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...