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Starbucks to Promote New Lionsgate Film

Starbucks Entertainment and Lionsgate announced a marketing and distribution partnership for "Akeelah and the Bee" that marks Starbucks' entry into the film business and breaks new ground by a giving a brand promotional partner a piece of a film's profits.

In exchange for marketing and promoting "Akeelah" in its more than 5,500 retail outlets in the U.S. and Canada, Starbucks receives an undisclosed percentage of the movie's profits in a deal that appears to be unprecedented in the business of film promotions.

"Starbucks is a true equity participating partner in the film with us," Lionsgate president Steve Beeks said. "They are getting a percentage of the profits alongside the other primary partners."

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