Skip to main content

U.S. Digital Audio Listener Forecast


Video isn't the only medium that's exploding into new devices and delivery mechanisms. Audio entertainment is too. Bridge Ratings predicts that there will be 187 million Internet radio listeners by 2010, more than triple the number there are today.

Coming on even stronger: audio delivered wirelessly over the Internet, which is expected to grow to 159 million listeners from just 6 million this year. Bridge also predicts that mobile phone audio streaming will achieve a larger user base than Sirius satellite radio within the next five years.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at