A group of wireless and entertainment firms that includes Intel, Motorola, Nokia, Texas Instruments and Modeo has been formed to promote the growth of mobile TV services in North America.
The Mobile DTV Alliance will promote the Digital Video Broadcasting - Handheld (DVB-H) standard for mobile TV delivery, which is currently being tested in nearly a dozen network trials in Europe and the U.S.
"The mobile TV market is heating up, with both trials and deployments accelerating over the next 12-18 months," said IDC research analyst David Linsalata. "The support of key industry players in promoting the advantages of the DVB-H standard will significantly aid mobile TV deployment efforts in North America."
Within the alliance, chipmakers Intel and Texas Instruments are expected to support DVB-H mobile TV chips for cell phones, which will be used in handsets from Motorola and Nokia in conjunction with mobile TV delivery technology from firms like Modeo.
The Mobile DTV Alliance will promote the Digital Video Broadcasting - Handheld (DVB-H) standard for mobile TV delivery, which is currently being tested in nearly a dozen network trials in Europe and the U.S.
"The mobile TV market is heating up, with both trials and deployments accelerating over the next 12-18 months," said IDC research analyst David Linsalata. "The support of key industry players in promoting the advantages of the DVB-H standard will significantly aid mobile TV deployment efforts in North America."
Within the alliance, chipmakers Intel and Texas Instruments are expected to support DVB-H mobile TV chips for cell phones, which will be used in handsets from Motorola and Nokia in conjunction with mobile TV delivery technology from firms like Modeo.