Clear Channel is ramping up its Web presence again, with a planned launch this month of video-on-demand capabilities for 17 station Web sites in five major markets.
The radio conglomerate will begin its VOD initiative in New York, Los Angeles, Boston, St. Louis and Washington, D.C., customizing archive access to thousands of videos to the branding of respective stations.
"An urban station in St. Louis will look very different from a country station in D.C.," Clear Channel executive vp online music and radio Evan Harrison said. "We want to take advantage of the extent to which stations can customize the product locally."
The radio conglomerate will begin its VOD initiative in New York, Los Angeles, Boston, St. Louis and Washington, D.C., customizing archive access to thousands of videos to the branding of respective stations.
"An urban station in St. Louis will look very different from a country station in D.C.," Clear Channel executive vp online music and radio Evan Harrison said. "We want to take advantage of the extent to which stations can customize the product locally."