Skip to main content

Verizon to Bundle CPE and Services

Light Reading reports, Verizon-branded home networking equipment will soon be available at the same stores where consumers shop for their plasma TVs, MP3 players and personal computers.

The Verizon-branded broadband equipment -- including fully branded and packaged wireless routers, desktop and notebook cards, and USB adapters -- will be sold at many of the nationwide retail outlets that already sell Verizon Online DSL service. The products will be available in stores starting in the spring. A list of specific stores will be announced shortly.

"Verizon is leading the way in providing our customers with broadband services that help them stay connected, informed and entertained. But services are only half the story," said Catherine Stanley, Verizon director of brand management. "With the help of our current and future licensing partners, Verizon will 'complete the solution' for its customers. And by bundling broadband services and products together, Verizon will make it easy for consumers to get what they need in one store visit."

Stanley said the Verizon networking equipment will be competitively priced, and in-store merchandising will include unique kiosks, signage and displays. In addition, marketing programs will include rebates, coupons and other special offers.

Popular posts from this blog

The Cloud Imperative for Telecom Operators

The telecom sector is undertaking an update of its IT infrastructure. As demand for data continues to soar with the proliferation of 5G and new apps, network operators can't rely on their legacy hardware and network architectures. The process of "Cloudification" offers a path to reduce costs, improve efficiency and scalability, plus meet increasingly ambitious infrastructure sustainability goals. According to the latest market study by Juniper Research, cloudification spending by telecom operators will see tremendous growth in the coming years, rising from $26.6 billion in 2024 to $64.9 billion by 2028 -- that's a 144 percent increase in just four years. Telecom Cloud Apps Market Development "Telecom networks are becoming more complex; requiring increasingly automated network management systems. However, operators must insulate mission-critical traffic when reducing power, to guarantee quality of service for enterprises," said Alex Webb, research analyst at