Skip to main content

Verizon to Bundle CPE and Services

Light Reading reports, Verizon-branded home networking equipment will soon be available at the same stores where consumers shop for their plasma TVs, MP3 players and personal computers.

The Verizon-branded broadband equipment -- including fully branded and packaged wireless routers, desktop and notebook cards, and USB adapters -- will be sold at many of the nationwide retail outlets that already sell Verizon Online DSL service. The products will be available in stores starting in the spring. A list of specific stores will be announced shortly.

"Verizon is leading the way in providing our customers with broadband services that help them stay connected, informed and entertained. But services are only half the story," said Catherine Stanley, Verizon director of brand management. "With the help of our current and future licensing partners, Verizon will 'complete the solution' for its customers. And by bundling broadband services and products together, Verizon will make it easy for consumers to get what they need in one store visit."

Stanley said the Verizon networking equipment will be competitively priced, and in-store merchandising will include unique kiosks, signage and displays. In addition, marketing programs will include rebates, coupons and other special offers.

Popular posts from this blog

Decoding the Generative AI Global Surge

Commercial interest in Generative AI (GenAI) tools has reached a fever pitch, and the latest forecast from Gartner amplifies this emerging trend. Gartner predicts $644 billion in worldwide spending on GenAI in 2025, marking a dramatic 76.4 percent increase from the previous year. This surge underscores the impact GenAI will have across industries. It also requires a closer examination of the underlying dynamics of future potential. Generative AI Market Development This growth is fueled by the GenAI foundational model providers who invest billions into enhancing the size, performance, and reliability of their models.  Hardware also accounts for a significant portion of this spending, with ~80 percent allocated to servers, smartphones, and PCs equipped with artificial intelligence capabilities. This highlights the critical need for computational power to support the demanding workloads of GenAI. However, Gartner also injects a dose of reality into the GenAI hype cycle. There's a dec...