Skip to main content

3G Wireless is Here, But Too Complex

Reuters reports that they used to brag about how fast their networks are, but this year's visitors to the world's top wireless trade fest, 3GSM, will have more serious matters to discuss. With 79 percent of British consumers complaining mobile services are getting more complicated in a recent survey, the mobile phone industry is looking more than ever for mass-market services.

Mobile carriers already operate 91 Wideband-CDMA networks around the world, but the 50 million subscribers on these networks with new phones are still a drop in the bucket of the global total of 2.2 billion mobile phone subscribers.

The new networks cost hundreds of billions of euros and they are not being used enough, due to the lack of mass-market services. Data services only generate between 13 and 25 percent of total revenues for most European operators and less than 10 percent for U.S. mobile carriers, with old-fashioned text messaging still generating the bulk of this.

"Mobile media promises to be a major topic of discussion, as operators are looking for the next big thing to entice customers to use 3G networks," said analyst Kenneth Hyers at ABI Research.

Popular posts from this blog

GenAI Upside for Marketers and Salespeople

The global marketing and sales landscape is evolving rapidly. New business technology is a game-changer, promising to automate tedious tasks and unlock new levels of optimization. But is the market truly ready to embrace this technology? IDC predicts that by 2026, half of medium-sized businesses in the Asia-Pacific region excluding Japan (APEJ) will be using Generative AI (GenAI) based applications to automate and optimize marketing and sales processes. According to their latest worldwide market study, 47 percent of the midmarket segment in APEJ is already either exploring potential use cases or investing in GenAI tools. SMB Generative AI Market Development Also, 43 percent of companies in the midmarket segment anticipate that the technology will have the most impact on commercial marketing applications. Small and Medium-Sized Businesses (SMBs) and midmarket segments in APEJ have taken notice of the GenAI potential to revolutionize workflow in various industries. However, companies ar