Skip to main content

Displays Critical for Mobile TV Experience

Strategy Analytics released a report on the fledgling Mobile Television device market, �TV Phones: Integration and Power Improvements Needed to Reach 100 Million Sales.� The report predicts modest success for TV phones in 2006 and 2007, as handset vendors work through inevitable size, power, integration and price trade-offs in the next critical battleground of the post camera phone era.

Neil Mawston, the report author notes, �Our research indicates that 3-inches / 6.3cm diagonally is the sweet spot above which the propensity to watch mobile TV rises tangibly. However, this poses a real design challenge for vendors and a dilemma for mobile operators as they seek to balance the needs for stylish, compact devices for the mass market against the need for this larger display.�

Chris Ambrosio, Vice President of the Global Wireless Practice, adds, "Handset vendors can barely contain their excitement at replacement rate support and the potential for slowing annual ASP erosion offered by TV phones. Aspiring technology-focused vendors believe that they can gain an entr�e or improved position with the increasingly powerful set of mega operators. How long will the TV phone price premium last and what, if any, impact will TV phones have on handset vendor mid-range profitability are the critical questions which no-one seems to be voicing at this stage.�

The report notes:
* 2008 will be the inflection point for mobile television worldwide as Device, Networks, Applications and Government regulatory (DNAG) ecosystems components mature.
* DVB-H will be the most widely supported mobile TV technology with strong support from tier-1 players such as Nokia, Motorola, Sony Ericsson and Siemens.
* DMB-Terrestrial products from vendors such as Samsung and LG will be best positioned to grab the runner-up slot behind DVB-H.
* The inevitable standards fragmentation will dilute any significant profit uplift and limit technology differentiation opportunities from TV phones.
* MediaFlo will see modest success in the North American market as operators like Verizon Wireless seek to establish early brand preference for mobile digital TV.

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Subscription Payments will Exceed $15.4 Trillion

The recurring subscription payments market is undergoing significant growth, primarily driven by the acceleration of consumer adoption. The market deals with periodic subscriptions to a variety of goods and services offered as an alternative payment model. While subscriptions have existed for a long time, their use in the consumer products marketplace is still evolving. Despite the usage being relatively new, the proliferation has been rapid and has spanned many different vertical markets. Recurring Payments Market Development According to the latest worldwide market study by Juniper Research, the transaction value of recurring payments will exceed $15.4 trillion globally in 2027 -- that's up from $13.2 trillion in 2023. This relatively slow growth of 17 percent reflects that recurring payments are a well-established market, but also disguises a rapid change of payment methods in the space, with Open Banking and Digital Wallet payments outstripping overall growth. As more retail me