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IFTA Mobile Video Licensing Guidelines

The Independent Film & Television Alliance has mailed out more than 1,500 copies of its guidelines on licensing for wireless transmission of content to mobile handheld devices, according to IFTA president and CEO Jean Prewitt.

Prewitt said the guidance was a must for her myriad members -- sellers doing business in the international marketplace. "European buyers started leaning on people to ask for these rights just after the end of (last year's) American Film Market," Prewitt said in an interview. "The guidelines try to outline how to do business for what are generally considered to be market-recognized technology."

The Independent Film & Television Alliance was established in 1980 as the American Film Marketing Association. Its first members were a group of distributors and sales agents whose main goal was to expand the independent film business by creating a world-class trade show, the American Film Market (AFM).

Today, the association has evolved into the trade association for the independent film and television industry worldwide, while the AFM concurrently has become the largest international film market in the world.

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