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Media Center Notebook Computer Sales

Current Analysis reports that Media Center notebook computer sales experienced an unprecedented spike in U.S. retail in January 2006, doubling in the number of sales from December 2005 and capturing 16 percent share of the U.S. retail notebook market.

In conjunction with the sales spike, the average selling price (ASPs) of these systems sharply declined; the ASPs of Media Center systems dropped to $1,251 in January 2006, which represents a 28 percent price decline from the previous month and a 49 percent price decline from January 2005.

The growth seen in sales of Media Center systems without tuners in both the desktop and notebook markets demonstrates consumers� usage patterns with Media Center systems. Consumers are willing to pay a slight premium for Media Center systems in order to organize, store and share their digital libraries, but they are not yet ready to marry their PC to their TV.

The reluctance to connect PC and TV is two-fold: Consumers are not willing to pay a significant premium to watch TV programming on their PCs, and it�s uncertain if consumers even want this marriage to take place.

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