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Microsoft Global Mobile Messaging Alliances

Dow Jones reports that Microsoft said it has formed global alliances with a raft of mobile-phone operators to drive take-up of messaging over mobile phones, specifically in the enterprise market.

Microsoft has identified advanced mobile-phone operating systems as a key growth driver. Its Windows Mobile software powers smart-phones, high-end handsets with computer-like functionality, and it competes predominantly against Symbian PLC and Linux-based systems.

The market for smart-phones is expected to grow significantly in the coming years as costs come down and consumers become accustomed to using handsets for applications other than voice calls and short messages. Microsoft said that the integration of its Windows Mobile 5.0 push email system with its Exchange and Small Business Server technology will reduce costs for businesses deploying mobile messaging systems because the companies won't need to pay for additional email servers.

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