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MSOs Same-Day VOD, Theatrical Release

Dow Jones reports that Comcast Corp. and Cablevision Systems' IFC Entertainment said that they plan to make certain independent films available via video-on-demand the same day they premiere in movie theaters, starting next month.

The film industry seeks to adapt to a climate of declining receipts at the box office, more sophisticated home entertainment systems, and the growing popularity of video-on-demand on cable television systems across the nation.

Toward this end, movie studios are starting to show a willingness to shorten the period between a movie's theatrical debut and its first appearance on video- on-demand or DVD.

Comcast and IFC said their on-demand offering, called "IFC in Theaters," will make certain films available on Comcast's VOD movie section for $5.99 each. Comcast subscribers will be able to choose from a selection of four to five independently produced films a month.

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