Skip to main content

NBC TV Created Olympic Web Alliance

It's unlikely that even the most ardent Olympics fan can sit at home to watch all 418 hours of NBC's coverage from Turin, Italy. The network, therefore, pumped up its online presence and entered alliances with Google, ESPN.com, Apple, TV Guide, MobiTV, Zingy and other companies to extend its reach far beyond the television set.

"We know that Americans are consuming their media across different platforms," NBC Olympics president Gary Zenkel said. "Although nothing will duplicate the shared experience of watching a big event like the Olympics on television, the reality is that people are on the go and at their desks. Our objective was to create deep and compelling and rich offerings of Olympic coverage on these mobile applications -- and I'm including the Internet with that."

The network worked with Internet Broadcasting to create the official online home NBCOlympics.com, which was designed to provide easy access to individualized television listings across the NBC networks, news updates, sponsored activities and more.

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...