Skip to main content

Rich Media and Sponsors Join Search Boom


Skyrocketing spending in the search category � the core business for Google � has paced the entire Internet advertising sector, but Kagan Research forecasts two other categories will boom as well in the 10 years ahead.

The Internet categories of rich media and sponsorships will experience compound annual growth rates (CAGR) from 2006-2016 of more than 10 percent, according to soon to be published Kagan databook Advertising Forecasts 2006: U.S. Market Trends & Data for All Major Media (fourth edition). Search is also forecast to be a 10 percent CAGR advertising category.

Search was a $4.95 billion gross advertising category in 2005 accounting for 41.5 percent of the $11.9 billion in total gross Internet advertising for last year. In all, there are eight categories � using the format of the Interactive Advertising Bureau � for Internet advertising, including slower growing email, slotting fees, display ads, classifieds and referrals.

Popular posts from this blog

Growing Venture Capital in APAC AI Market

Technology is a compelling catalyst for economic growth across the globe.  Artificial intelligence (AI) rides a seismic wave of transformation in the Asia-Pacific (APAC) region — a market bolstered by bold government initiatives, swelling pools of capital, and vibrant tech ambition. The latest IDC analysis sheds light on this dynamic market. Despite a contraction in deal volumes through 2024, total AI venture funding surged to an impressive $15.4 billion — a signal of the region’s resilience and the maturation of its digital-native businesses (DNBs). Asia-Pacific AI Market Development The APAC AI sector’s funding story is not just about headline numbers but also about how and where investments are shifting. Even as the number of deals slowed, the aggregate value of investments climbed, reflecting a preference among investors for fewer but larger, high-potential bets on mature or highly scalable AI enterprises. The information technology sector led the AI investment charge. Top area...