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Sponsored Search Links Grow 16 Percent

Nielsen//NetRatings announced that the number of sponsored link advertising impressions on the Google and Yahoo! ad platforms grew 16 percent, from 55.4 billion to 64.3 billion, between August 2005 and January 2006. This accounts for sponsored link impressions not only on the Google and Yahoo! Web sites, but also in their respective search and contextual advertising networks.

�Despite the overwhelming market share that Google and Yahoo! search enjoy, they continue to see strong growth in the volume of sponsored links,� said Ken Cassar, chief analyst, Nielsen//NetRatings. �While Google, in particular, seeks to diversify its revenue, it is a positive sign that its core search advertising business remains robust.�

Although Google had more sponsored link impressions in January, Yahoo! is gaining ground. During the last six months, Yahoo's sponsored links have grown 21 percent to 23.2 billion, while Google's have grown 14 percent to 41.1 billion

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