Skip to main content

Sweet Spot for Online Retail Sales

Forbes reports that by 2010, annual online retail will grow to more than $300 billion, with the Web affecting half of all retail sales, according to Jupiter Research.

For companies that build and maintain retail web sites, the ideal client racks up between $10 million and $200 million in sales, says Jupiter analyst Patti Freeman Evans -- clients that are smaller aren't worth the effort and clients that are bigger are more apt to handle Web architecture in-house.

Many industry watchers have their eye on eFashion Solutions, a New Jersey-based "front-to-back" online-store builder that slid into the urban-fashion niche. The company has doubled sales every year since its inception in 2000 -- it expects to surpass $100 million this year -- by running the Web businesses of hip urban-apparel lines, like Russell Simmons' Baby Phat and Eminem's Shady Ltd.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at