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Sweet Spot for Online Retail Sales

Forbes reports that by 2010, annual online retail will grow to more than $300 billion, with the Web affecting half of all retail sales, according to Jupiter Research.

For companies that build and maintain retail web sites, the ideal client racks up between $10 million and $200 million in sales, says Jupiter analyst Patti Freeman Evans -- clients that are smaller aren't worth the effort and clients that are bigger are more apt to handle Web architecture in-house.

Many industry watchers have their eye on eFashion Solutions, a New Jersey-based "front-to-back" online-store builder that slid into the urban-fashion niche. The company has doubled sales every year since its inception in 2000 -- it expects to surpass $100 million this year -- by running the Web businesses of hip urban-apparel lines, like Russell Simmons' Baby Phat and Eminem's Shady Ltd.

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