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All the Young Dudes Want Their Mobile TV

Mobile TV and video usage is growing slowly, but is attracting a higher proportion of the young adult and male demographic, reports Telephia.

According to Telephia, 1.5 percent or roughly three million wireless subscribers in the U.S. streamed TV or played video content on their mobile devices in Q4 2005. Historical data from early 2005 show penetration of 1.4 percent. Younger mobile subscribers, age 18-24 have the highest penetration for mobile TV and video usage, securing a 3.3 percent rate, doubling since the beginning of 2005.

Overall, men are more likely to stream TV and play video content on their wireless devices than women, showing a penetration rate of 1.8 percent or more than 3.5 million wireless subscribers during Q4 2005. Female mobile subscribers who accessed mobile TV and video content over their handsets had a rate of 1.2 percent in Q4 2005, equaling 2.5 million consumers, according to Telephia.

�During this early adopter stage, audience demographics play a significant role in directing mobile companies how to best develop mobile TV and video content offerings,� said Kanishka Agarwal, Vice President of New Products, Telephia. �The key for providers is to be able to understand the needs of these individual groups and supply targeted content that they will pay for.�

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