BT announced that it has signed a deal with top international children�s TV brand Cartoon Network to license programming and develop cutting-edge interactive content for BT�s next-generation TV offering in the UK.
Turner Broadcasting will work with BT to deliver Cartoon Network�s distinctive programming and to develop entirely new interactive offerings. These will be based around Turner properties including games, advertising, sponsorship and other commercial revenue opportunities, all designed around the advanced capabilities of BT�s next-generation TV platform.
BT will unveil further big name deals this year as it builds to a launch of the pioneering service in Autumn 2006. Customers of the service will be able to choose from a range of on-demand film, music and television programming as well as an interactive communications service, all available through their TV sets.
The service will be a world-first -- combining access to digital terrestrial channels through an over-the-air antenna with broadband-delivered video on demand. This combination, delivered on a software platform powered by Microsoft and through a set-top box made by leading manufacturer Philips, will allow customers choice, control and convenience. Unlike other services, there will be no mandatory monthly subscriptions.
Turner Broadcasting will work with BT to deliver Cartoon Network�s distinctive programming and to develop entirely new interactive offerings. These will be based around Turner properties including games, advertising, sponsorship and other commercial revenue opportunities, all designed around the advanced capabilities of BT�s next-generation TV platform.
BT will unveil further big name deals this year as it builds to a launch of the pioneering service in Autumn 2006. Customers of the service will be able to choose from a range of on-demand film, music and television programming as well as an interactive communications service, all available through their TV sets.
The service will be a world-first -- combining access to digital terrestrial channels through an over-the-air antenna with broadband-delivered video on demand. This combination, delivered on a software platform powered by Microsoft and through a set-top box made by leading manufacturer Philips, will allow customers choice, control and convenience. Unlike other services, there will be no mandatory monthly subscriptions.