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Consumer Demand for Mobile Entertainment

Parks Associates� shares insights from Mobile Entertainment multiclient study:

~80 percent of Internet households own one or more mobile phones, and the penetration rate of digital cameras is 65 percent for Internet Households.

20+ percent of Internet Households own at least one portable digital music player or portable DVD player.

Among consumers planning to purchase a new mobile phone inthe next 12 months, 43 percent are highly interested in purchasing a camera phone.

A price point between $200 and $300 is still the sweet spot for pricing a mass-market mobile/portable device.

10 percent of Internet users are interested in the ability of viewing pre-recorded video, video clips, or live TV on their mobile phones.

11 percent of Internet users are interested in the ability to download and play music files or listening to radio stations directly through their mobile phones.

50+ percent of the mobile phone users replace their cell phones once every two years or even more frequently.

Only 4.4 percent of U.S. Internet households expressed interest in purchasing a portable multimedia player in the next twelve months

10 percent of U.S Internet households indicated a willingness to purchase a MP3 player in the next 12 months.

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