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Forecast for Mobile TV Services in China

Still in their infancy, mobile TV services in China are ready to take flight, reports In-Stat. Mobile TV subscribers in China will grow to 94 million by 2009, with 2007 being the year that the services gather significant momentum.

"Telecom operators in China have developed a clear business model for streaming mobile video services over a 2.5G or 3G network," says Anty Zheng, In-Stat analyst. "But unclear regulations need to be straightened out so responsibilities and value chain positioning can be settled; otherwise, market development will be inhibited."

In-Stat found the following:

- The Chinese government is pushing for widespread Mobile TV availability for the 2008 Olympics.
- In-Stat believes that DVB-H is likely to be widely adopted, and that SDMB, TDMB and MediaFLO each have different market opportunities as well.
- Attractive applications like MTV and weather ("Snack TV") can be shown within 15 minutes to help users kill time while waiting for transportation.

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