Skip to main content

HDTV Global Uptake and Assessment

Screen Digest has analyzed the business of high definition television worldwide. The top 19 television markets are reviewed in Western Europe, North America, and the Asia Pacific region. Their report encompasses all business models, all delivery platforms (DTH, DTT, cable, IPTV), and reveals the key opportunities and challenges for broadcasters and other industry players right throughout the value chain.

Key findings of the report:

High definition television has reached a tipping point in 2005/06. In North America and Asia-Pacific, after four to seven years of implementation but slow penetration, HDTV is now set for mass market take off. In Europe, after pioneering services and trials over the last two years, many launches and massive marketing of HDTV services will take place over the next 12 months.

At the end of 2005 there were 34 million households in Western Europe, USA and Asia-Pacific with an HD resolution TV set out of 719 million TV households (ie, four percent). There were almost 4 million of them in Western Europe, of which 2 million could be qualified as fully 'HD ready'.

At year end, only 12 million households were actually able to watch HDTV broadcasts on their HD ready sets, predominantly U.S. households. By 2010, HD watching households will grow to 105 million (13 percent of all TV households), with the highest penetration in the US and Japan. In Western Europe, we forecast penetration to be seven percent (12 million), of which 9 million will receive HDTV through pay TV, and an additional 3 million through free-to-air broadcasting.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at